You’re objective is to get listed in Google’s top listings for search results to inquiries that people search for through Google’s search engine.
Search engines are actually measured quite often. Among the top three, Google gets 68% of all searches, Bing has 19%, and Yahoo with 10%.
Within Google search results, your position in the listing also makes a big difference as to if people are going to take a look at your offer.
90% of all inquiries stop on the first page of a Google search result. (So, if you’re the top of page 2 in Google results, your the leader of the last 10% of users).
Out of the 90% of Google inquires (in other words, being on page 1 of Google search results), the first position sees about 33% of responses; the second gets 17.6%, and the third listing position get 11.4%.
Let’s say that every month there are 1,100 Google searches for Content A. There will be 1000 searches that go no farther than the first page. If you are on the first page and you are #1, you will get 330 who tap your offer of content every month.
If you are selling something in your content and you only get 3 out of 100 (3% conversion), you stand a real chance of selling 10 items every month.
That’s Rank, Man!
Beginning to see why SEO is be very, very good to you? The higher you rank in Google, the more likely it is that people will find your content and that means the greater potential for your content to do the good you intended for it to do.
How Do You Get Higher In The Listing?
That’s the partner question to SEO. Once you manage to understand how Google “thinks” then you can begin to provide Google with the criteria it requires.
Google, like all the rest of us, has to prioritize items of similar worth.
- Once you are able to figure out what criteria Google uses to prioritize (identify your content as more valuable than someone else’s similar content) then obviously you want to provide that criteria to Google.
- Then you have to understand how to provide the criteria in such a way that Google can easily and quickly identify it in your content. (Because Google doesn’t have an email address…you can’t just explain these things to Google. Google has to find it on it’s own.
So, to summarize:
- Write original content about a subject that people want more information (because they’re making inquiries and searching for it)
- The content must have: strong grammar, no misspellings, make sense, well punctuated.
- Content that other people reference in their own material (links to your material) so that it has substance (sometimes links to authorities on the subject) and it is up-to-date (links work…they go where they are suppose to go)
- Format must be mobile friendly (usable by smartphones, readers, pads, computers)
In order to differentiate your content from others, you have to have more:
- links (links coming into your content; going out from your content)
- recognizable connection with inquiry
Check the next blog to learn how to be chosen higher in the rank than other similar content.