Since he who has the gold makes the rules, we better understand how to put the oogle in Google.
After all, Google does not have to play fair. But, Google does have to play.
Have you ever been on a solo travel trip and realized you didn’t like the solo part? What’s missing? A since of arranging things so that someone can join you. Like, choosing a calendar date that coincides with someone else’s vacation time; or, selecting a destination that might be enjoyable for someone else and not just yourself.
That’s what I mean about the fact that Google does have to play.
So, what are the rules that Google uses to not only play the connecting game, but dominate the search engine traffic requests? Simple, common sense rules or principles that even Google has to bend toward?
Search results must be relevant to the search requests— imagine, if you put “dolls” in the search engine query and all that came back to you were references to “dogs.”
Search results must have a sense of order— if the results came back and they were just randomly presented every time you used the search engine, you would look for a search engine that gave ordered results or you would quit using the search engine.
- Google orders content over date…notice the dates on the listings next time, even the first page listings have a great variety of dates, but the content in each varied result is consistent.
- Google orders referenced content over less or non-referenced content…(this is significant)
- Google orders mobile access and video play over poorly formatted content or static content…(that’s why YouTube videos jump to the top in Google results).
Search results must be useable… the links, if any, in the content must be functional.
Admittedly, these three “musts” are simple, they are controlled by common sense expectations, they are universally applicable, and they are an over simplification of the multi-complex Google systems.
If You Know How It Ticks…Don’t Slip The Cog!
To slip a cog is to make a blunder. More importantly, if a system works in a certain way, then learn that way and use it to your advantage.
Even if you think it only makes sense that the most recently dated material be placed at the top of any listing of results to a search engine query, Google doesn’t agree.
Don’t fight Google’s decisions about these things. Most everything can be accomplished in more than one way. If Google chooses to accomplish it in this way, then don’t fight them, join them.
Do you know when you decided to stop wrestling with a gorilla? You don’t stop when you get tired, you stop when the gorilla gets tired. Even if you fight it, it still sets the pace or the outcome is worse than the fight itself.
To ogle something is to fix a stare in a fond way upon an object. To oogle it is to do so with more enthusiasm.
So, to oogle Google requires:
- Original content, even if the subject has been spoken of and written about in a thousand other places, gets high marks.
- If your content is answering the inquiry, then your content is going to be sought by Google…more on this in the next blog.
- When others think your content is worth encouraging someone else to take a look at your content, they leave a link to your material and Google begins to see your material as more relevant to the search inquiry.
That’s how you put the oogle in Google and Google will ogle your content for others to see.