SEO For Me And You

Do You See What I See? Keywords

Keywords are search terms entered when a person is searching for content from a search engine.

As we have already explained, there are three leading search engines most people prefer in the US. Those being: Google, Bing, Yahoo, with Ask and AOL trailing far behind.

comScore is one of the entities that measure such data on US related internet activity. In their 2014 findings the stats showed: Google at 67.6%; Bing at 18.7%; Yahoo at 10%; Ask at 2.4%; AOL at 1.3%

It is highly advantageous to be listed on Google page one at the top three positions.

The question is, how does that happen?

We’ve already spoken of the “rules” Google doesn’t control (common sense does) and the “rules” Google does control (Google search engine). We have to pay attention to both.

Google lets the individual set their parameters to search through the Google search engine, but regardless of what is entered in the box, Google decides how Google deciphers the inquiry to best report its results to the individual. (These are Google’s rules).

Google Instant Suggestions

You may have noticed that Google will supply suggestions even as the individual is typing in their inquiry. This is called Google Instant Suggestions and it occurs in two places.

Google Instant Suggestion 1First supply of Google Instant Suggestions is as the person types in the inquiry box. These suggestions come from Google’s experience of what most people ultimately want to see.

 

Google Instant Suggestion 2

 

The second supply of Google Instant Suggestions is found at the footer section of each page of the Google results.

These tend to be additional terms introduced either as a completion of the original search or additional related terms according to the discoveries Google has had with previous inquiries. (more…)

That’s Rank, Man!…It’s All About Getting Listed

The whole idea of optimization is learning how to play by Google’s rules a game that Google doesn’t control, but on a playing field that Google owns.

You’re objective is to get listed in Google’s top listings for search results to inquiries that people search for through Google’s search engine.

Search engines are actually measured quite often. Among the top three, Google gets 68% of all searches, Bing has 19%, and Yahoo with 10%.

Within Google search results, your position in the listing also makes a big difference as to if people are going to take a look at your offer.

90% of all inquiries stop on the first page of a Google search result. (So, if you’re the top of page 2 in Google results, your the leader of the last 10% of users).

Out of the 90% of Google inquires (in other words, being on page 1 of Google search results), the first position sees about 33% of responses; the second gets 17.6%, and the third listing position get 11.4%.

Let’s say that every month there are 1,100 Google searches for Content A. There will be 1000 searches that go no farther than the first page. If you are on the first page and you are #1, you will get 330 who tap your offer of content every month.

If you are selling something in your content and you only get 3 out of 100 (3% conversion), you stand a real chance of selling 10 items every month.

That’s Rank, Man!

Beginning to see why SEO is be very, very good to you? The higher you rank in Google, the more likely it is that people will find your content and that means the greater potential for your content to do the good you intended for it to do.

How Do You Get Higher In The Listing?

That’s the partner question to SEO. Once you manage to understand how Google “thinks” then you can begin to provide Google with the criteria it requires.

Google, like all the rest of us, has to prioritize items of similar worth.

  1. Once you are able to figure out what criteria Google uses to prioritize (identify your content as more valuable than someone else’s similar content) then obviously you want to provide that criteria to Google.
  2. Then you have to understand how to provide the criteria in such a way that Google can easily and quickly identify it in your content. (Because Google doesn’t have an email address…you can’t just explain these things to Google. Google has to find it on it’s own.

So, to summarize:

  • Write original content about a subject that people want more information (because they’re making inquiries and searching for it)
  • The content must have: strong grammar, no misspellings, make sense, well punctuated.
  • Content that other people reference in their own material (links to your material) so that it has substance (sometimes links to authorities on the subject) and it is up-to-date (links work…they go where they are suppose to go)
  • Format must be mobile friendly (usable by smartphones, readers, pads, computers)

In order to differentiate your content from others, you have to have more:

  • content
  • links (links coming into your content; going out from your content)
  • recognizable connection with inquiry

Check the next blog to learn how to be chosen higher in the rank than other similar content.

 

 

 

Putting the Oogle in Google

Since he who has the gold makes the rules, we better understand how to put the oogle in Google.

After all, Google does not have to play fair. But, Google does have to play.

Have you ever been on a solo travel trip and realized you didn’t like the solo part? What’s missing? A since of arranging things so that someone can join you. Like, choosing a calendar date that coincides with someone else’s vacation time; or, selecting a destination that might be enjoyable for someone else and not just yourself.

That’s what I mean about the fact that Google does have to play.

So, what are the rules that Google uses to not only play the connecting game, but dominate the search engine traffic requests? Simple, common sense rules or principles that even Google has to bend toward?

Search results must be relevant to the search requests— imagine, if you put “dolls” in the search engine query and all that came back to you were references to “dogs.”

Search results must have a sense of order— if the results came back and they were just randomly presented every time you used the search engine, you would look for a search engine that gave ordered results or you would quit using the search engine.

  • Google orders content over date…notice the dates on the listings next time, even the first page listings have a great variety of dates, but the content in each varied result is consistent.
  • Google orders referenced content over less or non-referenced content…(this is significant)
  • Google orders mobile access and video play over poorly formatted content or static content…(that’s why YouTube videos jump to the top in Google results).

Search results must be useable… the links, if any, in the content must be functional.

Admittedly, these three “musts” are simple, they are controlled by common sense expectations, they are universally applicable, and they are an over simplification of the multi-complex Google systems.

If You Know How It Ticks…Don’t Slip The Cog!

To slip a cog is to make a blunder. More importantly, if a system works in a certain way, then learn that way and use it to your advantage.

Even if you think it only makes sense that the most recently dated material be placed at the top of any listing of results to a search engine query, Google doesn’t agree.

Don’t fight Google’s decisions about these things. Most everything can be accomplished in more than one way. If Google chooses to accomplish it in this way, then don’t fight them, join them.

Do you know when you decided to stop wrestling with a gorilla? You don’t stop when you get tired, you stop when the gorilla gets tired. Even if you fight it, it still sets the pace or the outcome is worse than the fight itself.

ogleOogle in Google

To ogle something is to fix a stare in a fond way upon an object. To oogle it is to do so with more enthusiasm.

So, to oogle Google requires:

  1. Original content, even if the subject has been spoken of and written about in a thousand other places, gets high marks.
  2. If your content is answering the inquiry, then your content is going to be sought by Google…more on this in the next blog.
  3. When others think your content is worth encouraging someone else to take a look at your content, they leave a link to your material and Google begins to see your material as more relevant to the search inquiry.

That’s how you put the oogle in Google and Google will ogle your content for others to see.

What is SEO…Have I got it?

Have you heard it said by anyone?

Search Engine Optimization is no longer effective as a strategy for gaining status in search inquiries?

ring the bellIf you’re so new to this stuff that SEO or search engine optimization doesn’t even ring a bell, then let me ring your bell for you.

When anyone wants to find something on the internet they use a search engine of some kind. The three leading search engines right now are Google, Yahoo, and Bing. There are more, but these are the three most prominent.

Going to any one of these three and typing in a question or query is what we are referring to as using a search engine. That puts the SE in SEO.

The O is how is it possible to bend the use of a search engine toward your desired search results when you aren’t the one in control. It works just like anything else in life.

When you’re working for a jerk, you still have to work with the jerk. When you’re working alongside a partner, you still have to work in a manner that uses the tendencies of your partner.

If you’re working for a partner that is a jerk, then you need to find another line of work.

So, how do you work with a system over which you have no control? You learn the tendencies or the mechanism behind the system.

When you learn what the leader does, then the followers are easier to work with.

Google is the leader among the top three. Learn then, how Google works and work the way that Google wants to work.

GOOGLE SYSTEM

Fortunately, Google does have a system and there are obvious actions that Google respects. Those actions are:

  • Original Content
  • Well written (grammar, spelling, syntax, punctuation)
  • Substance related to a subject (the greater detail, the more apparent knowledge)
  • Authority (the sense that this content is trustworthy)
  • Reference (that others looks to your content for their own reference)

The practical results of recognizing what Google is looking for, causes you to do these things:

  • Write in your own well placed words whatever it is you choose to write
  • Make sure you use all the tools available (spell check; grammar check) so that you’ve double checked (this material stays out there for an internet eternity).
  • You need to present your slant on things, but if you are comprehensive and cohesive (your material actually makes sense and belongs together) then it’s good.
  • If you are referring to other authoritative sources (links to Wikipedia; blogs; etc.) and others are referring to you (links coming in to your webpages), then Google likes that a lot.

GOOGLE GAME

Right about now you may be thinking, “I don’t care what Google looks for, I’m doing things my way.”

OK, but you need to remember that when others choose to use Google, Yahoo, or Bing as their search engine, then none of those big three are required to show your content in their search results. It’s like you’re not even there!

Just saying, you need to learn to play the Google game.

There have been many who have tried to game Google, tried to use Google’s preferences to their own advantage. They always win for awhile, but just like the big casino’s, eventually the house always wins, or the house goes away. Google always wins.

There have been extreme adjustments Google has conducted over the past few years and these corrections (algorithm updates) have literally wiped tens of thousands of webpages and website completely out of view to millions of people using Google search engines.

In the next few blogs I’m going to draw out important factors regarding SEO and what you can do to play fair with Google, and allow Google to promote your content in Google’s search engine queries.